Privacy policy

Effective Date: July 1, 2026
Last Updated: July 12, 2026

Merrlane (“Merrlane,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit Merrlane.com, place an order, create an account, subscribe to our communications, contact customer support, or otherwise interact with our website and services.

Please review this Privacy Policy carefully before using our website.

Information We Collect

The personal information we collect depends on how you interact with Merrlane.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

IP address
Browser type and version
Device type and operating system
Time zone and language settings
Pages visited
Products viewed
Referring websites or search terms
Cookie and device identifiers
Shopping cart activity
Website interaction and browsing behavior
Approximate location derived from an IP address
Dates and times of website access

This information may be collected through cookies, log files, pixels, tags, web beacons, software development kits, and similar technologies.

Information You Provide to Us

When you place an order, create an account, subscribe to marketing communications, submit a privacy request, or contact Merrlane, we may collect:

Full name
Billing address
Shipping address
Email address
Telephone number
Account login information
Order and transaction details
Purchase and order history
Product preferences
Customer service communications
Return, refund, or delivery information
Information submitted through forms or surveys

Payment card information is processed by authorized third-party payment providers. Merrlane does not directly store complete payment card numbers on its own servers.

Sources of Personal Information

We may collect personal information:

Directly from you
Automatically through your use of our website
From payment processors
From shipping carriers and fulfillment partners
From fraud-prevention and identity-verification providers
From advertising, analytics, or marketing service providers
From ecommerce and technology platform providers
From publicly available sources where permitted by law

How We Use Personal Information

We may use personal information to:

Process, confirm, and fulfill orders
Arrange shipping and delivery
Provide order confirmations and delivery updates
Process payments, returns, refunds, and exchanges
Create and maintain customer accounts
Provide customer service
Respond to inquiries and privacy requests
Detect, investigate, and prevent fraud or unauthorized transactions
Protect our website, customers, and business operations
Improve our website, products, services, and customer experience
Analyze website traffic and shopping behavior
Personalize website content and product recommendations where permitted
Send marketing communications with your consent or where otherwise permitted
Maintain accounting, tax, transaction, and business records
Enforce our terms, policies, and legal rights
Comply with applicable legal, regulatory, and law-enforcement requirements

Cookies and Similar Technologies

Merrlane and its service providers use cookies and similar technologies to support website functionality, security, analytics, personalization, and advertising.

These technologies may be used to:

Remember shopping cart contents
Maintain account sessions
Remember website and privacy preferences
Analyze website traffic and performance
Identify and prevent fraudulent activity
Improve website functionality
Measure marketing effectiveness
Provide relevant advertising where permitted by law

You may manage certain cookie preferences through the cookie settings available on our website or through your browser settings. Disabling certain cookies may affect the availability or operation of some website features.

Where required by applicable law, non-essential cookies will not be activated until the appropriate consent has been obtained.

Do Not Track and Global Privacy Control

Some browsers provide a traditional “Do Not Track” setting. Because there is not currently a universally recognized standard governing responses to every traditional Do Not Track signal, our website may not respond to those signals in all circumstances.

However, where required by applicable law, Merrlane recognizes and processes qualifying opt-out preference signals, including Global Privacy Control signals, as requests to opt out of the sale or sharing of personal information associated with the browser or device sending the signal.

A Global Privacy Control signal generally applies to the browser or device from which it is sent. Additional information may be required if you would like the request to apply to personal information associated with your customer account.

How We Disclose Personal Information

We may disclose personal information to service providers, contractors, and business partners that assist us in operating our business.

These parties may include:

Shopify and ecommerce platform providers
Payment processors
Shipping carriers
Fulfillment and warehouse partners
Fraud-prevention and security providers
Analytics providers
Advertising and marketing providers
Email communication providers
Customer support platforms
Cloud hosting and information technology providers
Accountants, attorneys, insurers, and professional advisors

These parties may use personal information only as permitted by their agreements with us and applicable law.

We may also disclose personal information when reasonably necessary to:

Comply with applicable laws, regulations, court orders, or legal processes
Respond to lawful requests from public authorities
Protect the rights, safety, property, or security of Merrlane, our customers, or others
Investigate or prevent fraud, abuse, security incidents, or unlawful activity
Enforce our terms, policies, contracts, or legal rights
Complete a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

Sale and Sharing of Personal Information

Merrlane does not sell personal information in exchange for money.

However, certain uses of analytics cookies, advertising technologies, or advertising partners may be considered a “sale” or “sharing” of personal information under some U.S. state privacy laws, even when no money is exchanged.

Where applicable, you may opt out of these activities through the privacy or cookie preference controls available on our website, by enabling a qualifying Global Privacy Control signal, or by contacting us using the information provided below.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Shopify and Other Third-Party Services

Our online store is hosted through Shopify, which provides the ecommerce technology used to operate Merrlane.com.

Shopify and other service providers may process personal information according to their own privacy policies and their agreements with us. We encourage you to review the privacy notices of any third-party services you interact with.

Links to third-party websites or services are provided for convenience. Merrlane is not responsible for the privacy, security, or content practices of independent third parties.

International Data Transfers

Merrlane is operated by Chengdu Shangkai Tuoyang Internet Technology Co., Ltd., located in China, and serves customers in the United States.

Your personal information may therefore be processed or accessed in countries outside your state, province, or country of residence, including China and the United States. These countries may have data-protection laws that differ from those in your jurisdiction.

Where required by applicable law, we use appropriate contractual, administrative, and technical measures designed to protect personal information transferred internationally.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.

These safeguards may include:

SSL or transport-layer encryption
Secure payment processing
Restricted access controls
Fraud-detection and monitoring systems
Account and operational security procedures
Service-provider security assessments where appropriate

No method of electronic transmission or storage is completely secure. Although we take reasonable steps to protect personal information, we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

Order fulfillment and delivery requirements
Customer service and warranty needs
Accounting and tax obligations
Fraud prevention and security requirements
Dispute resolution
Contractual obligations
Applicable statutes of limitation
Legal and regulatory recordkeeping requirements

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law.

Your Privacy Rights

Depending on your place of residence and applicable law, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Request a portable copy of certain personal information
Opt out of the sale or sharing of personal information
Opt out of certain targeted advertising activities
Restrict or object to certain processing activities
Withdraw consent where processing is based on consent
Appeal the denial of a privacy request where applicable
Receive equal service and pricing when exercising privacy rights

These rights may be subject to legal exceptions and may not apply in every jurisdiction.

To submit a privacy request, contact us at support@merrlane.com.

Please include sufficient information for us to understand and respond to your request. We may need to verify your identity before completing certain requests. We will use information submitted for verification only as permitted by law.

You may also use an authorized agent to submit a request where permitted. We may require proof that the agent is authorized to act on your behalf.

California Privacy Rights

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply to Merrlane.

These rights may include:

Right to Know
You may request information about the categories and specific pieces of personal information collected about you.

Right to Access
You may request access to personal information maintained about you.

Right to Correct
You may request correction of inaccurate personal information.

Right to Delete
You may request deletion of certain personal information, subject to applicable exceptions.

Right to Data Portability
You may request certain personal information in a portable and readily usable format.

Right to Opt Out of Sale or Sharing
You may request that we stop selling or sharing personal information as those terms are defined under California law.

Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, you may request limitations on certain uses or disclosures of sensitive personal information.

Right to Non-Discrimination
Merrlane will not unlawfully discriminate against you for exercising an applicable privacy right.

California residents may submit a request by emailing support@merrlane.com or by using the privacy controls available on our website.

Where required, qualifying Global Privacy Control signals will be processed as requests to opt out of the sale or sharing of personal information.

Marketing Communications

If you subscribe to Merrlane marketing communications, we may send you information about products, promotions, offers, and company updates.

You may unsubscribe at any time by:

Clicking the unsubscribe link contained in a marketing email
Adjusting your communication preferences where available
Contacting support@merrlane.com

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, including order confirmations, delivery updates, security notices, or responses to customer service requests.

Children’s Privacy

Merrlane.com is intended for a general adult audience and is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. If we learn that personal information was collected from a child under 13 without legally required authorization, we will take reasonable steps to delete it.

Parents or legal guardians who believe that a child has provided personal information to Merrlane may contact us at support@merrlane.com.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, services, legal obligations, technology, or data practices.

When material changes are made, we will post the revised policy on this page and update the “Last Updated” date. Where required by law, we may also provide additional notice.

Business Information

Website and Store Name: Merrlane

Legal Business Name:
Chengdu Shangkai Tuoyang Internet Technology Co., Ltd.

Registered Business Address:
No. 436 Lingke Road
Jinjiang District
Chengdu, Sichuan
China

U.S. Fulfillment Partner

Selected orders may be stored or fulfilled through our third-party U.S. warehouse partner located at:

8 Industrial Dr
Hudson, NH 03051
United States

This facility is used for storage, logistics, and fulfillment purposes only. It is not Merrlane’s corporate headquarters, registered business address, customer service office, public showroom, or walk-in retail location.

This facility is not a general return address. Customers must contact Merrlane and obtain approved return instructions before sending any product to a warehouse or fulfillment facility.