Privacy policy

At Merrlane ("Merrlane", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Merrlane.com.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

  • IP address

  • Browser type

  • Device type

  • Time zone

  • Pages visited

  • Products viewed

  • Referring website or search terms

  • Cookie identifiers

  • Interaction behavior on the site

This information is collected using technologies such as:

  • Cookies

  • Log files

  • Web beacons

  • Tags

  • Pixels

2. Information You Provide

When you place an order, create an account, or contact us, we may collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment transaction details

  • Order history

  • Customer service communications

Payment information is processed securely by third-party payment processors. Merrlane does not store full credit card details on its own servers.

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Send order confirmations and updates

  • Provide customer support

  • Detect fraud or suspicious transactions

  • Improve website performance and shopping experience

  • Personalize product recommendations

  • Analyze website traffic and usage trends

  • Comply with legal obligations

Where permitted by law, we may also use your information for marketing communications. You may unsubscribe at any time.

4. Cookies & Tracking Technologies

Merrlane uses cookies and similar technologies to improve website functionality and user experience.

These technologies may be used for:

  • Remembering shopping cart contents

  • Account login functionality

  • Analytics and site performance

  • Fraud prevention

  • Advertising and remarketing

You may manage cookie preferences through your browser settings.

Please note that disabling cookies may affect website functionality.

5. Sharing Your Information

We share personal information only with trusted service providers necessary to operate our business, including:

  • Shopify (website hosting and ecommerce platform)

  • Payment processors

  • Shipping carriers and fulfillment partners

  • Analytics providers

  • Fraud prevention services

  • Marketing service providers

We may also disclose information when required to:

  • Comply with applicable law

  • Respond to lawful requests

  • Protect our legal rights

  • Prevent fraud or abuse

We do not sell personal information for monetary compensation.

6. Shopify & Third-Party Services

Our store is hosted by Shopify.

For more information about how Shopify handles personal data, please review Shopify’s privacy policy.

Third-party services used on our website may have their own privacy practices.

7. Data Security

We implement commercially reasonable safeguards to protect personal information.

Security measures include:

  • SSL encryption

  • Secure payment gateways

  • Access controls

  • Fraud monitoring

However, no method of internet transmission or storage is completely secure.

8. Data Retention

We retain order and account information for operational, legal, tax, fraud prevention, and recordkeeping purposes unless deletion is requested where legally permitted.

9. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

  • Access to your data

  • Correction of inaccurate information

  • Deletion requests

  • Restriction of processing

  • Objection to certain uses

  • Data portability

California residents may have additional rights under applicable privacy laws.

To exercise your rights, contact:

support@merrlane.com

10. Marketing Communications

If you subscribe to promotional emails, we may send marketing communications.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

11. Children's Privacy

This website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If such information is discovered, we will take reasonable steps to delete it.

12. Policy Updates

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Updated versions will be posted on this page with the revised effective date.

13. Contact Us

If you have questions regarding this Privacy Policy, please contact:

Merrlane Customer Support

Email: support@merrlane.com

Phone: +1 (866) 580-0095